Comms 101
Owned, earned and paid
Owned
Channels we control- More white papersTurn the evidence into papers states and partners can share.
- LinkedInA steady drumbeat of proof, milestones and points of view.
- Video testimonialsYoung people, parents and partners in their own words.
Earned
Coverage we earn- Build relationshipsGet to know the reporters who cover youth mental health and the settlement.
- Robust media relationsTop-tier, regional and the publications that matter most to each state.
- Satellite media tourOne spokesperson, many local outlets, in a single day.
- Internal vs. agency supportAgree what the comms team leads and where agency support adds reach.
Paid
Reach we buy- Social mediaTargeted posts that put the proof in front of decision makers.
- Executive social mediaLeaders sharing the story on their own channels.
- Sponsored speakingMedia-sponsored panels, conferences and fireside chats.
Media interest in the settlement isn’t going away
Use the continued coverage of the settlement to tell Soluna’s story, and to show what the funds can do for young people.
Milestones
NowStart building visibility
Every story we tell now builds momentum and keeps Soluna in the conversation.
JanuaryFirst tranche of settlement funds
The moment states start deciding where the money goes, with Soluna already part of the conversation.
Starting now lets Soluna shape the story, and puts Soluna at the center of the conversation as states decide.