What we know
Consistency
One story, told the same way, with prepared answers to any question
Third Party Validators
Parents, child-safety experts, clinicians and state partners carry the results.
Transparency
Report results openly: who was helped, how fast, what happens in a crisis.
One clear story, told by a few key spokesperons, can define how Soluna is seen.
Questions for the room
Does the North Star sound like us? What would you change?
Who are the few voices, and which audience does each one own?
What would it take to be visible by January?
Action items
18 action items across the five themes
Each with an owner and a next step. Click any item for details.
By owner
1Priority states and segmentsLeadership and commercial
What we heard 3 quotes
“Nobody is asking for this product. You have to make very clear what pain point you are solving for them.”
→ Lead with the problem a superintendent already has, not with the app.
“They don’t want credit for giving $10 million to a vendor in a service line that they don’t understand.”
→ Make Soluna the choice an official can stand behind.
“Counties are incredibly competitive for resources, and they have to show they are moving the needle.”
→ Target counties with many young people and poor outcomes.
1One answer to “What is Soluna?”Leadership
2One answer to “How is Soluna different?”Leadership
3One answer to “Why does it matter?”Leadership
What we heard 2 quotes
“Talk about this as someone providing healthcare services, because that’s what this is.”
→ Lead with safety and compliance, not features.
“Everybody thinks they’re going to avoid using Epic, and then one day they all just say, Epic.”
→ Use U.S. standard measures to appeal to stakeholders
1Risk, hours and referral dataData
2Stories with written consentPartnerships
3Results beyond CaliforniaData
4A cost-avoidance figureResearch
What we heard 3 quotes
“Of the 50,000 children in this county, you’re going to get me to 30%. Especially for digital health, 20 would be amazing.”
→ Report reach as a share of young people in each county.
“We can audit each and every interaction that’s happening between a provider and a service user… We actually have more evidence of adherence to our clinical framework than we do in in-person counseling.”
→ Every conversation leaves a written record that can be reviewed, a higher bar than in-person care.
“Reaching 1 in 10 of a population in a year is just unheard of.”
→ Population scale is the headline.
1An age or identity checkProduct
2Time from disclosure to emergency helpClinical and data
3One answer on crisis hoursClinical and safeguarding
4One answer on AICommercial
5Recognized U.S. standard measures (PHQ-9, GAD-7) that even non-clinicians recognizeClinical
What we heard 3 quotes
“The schools are not going to buy in if they don’t think the parents are bought in.”
→ Show parents the safeguards, even where they aren’t users.
“They want the same provider, same time, every week. Consistency.”
→ Explain how Soluna connects to schools and pediatricians.
“We don’t rely on AI to pull a post down, we don’t rely on AI to be making clinical decisions. Every single post is reviewed by a human first.”
→ Lead with human review: people make every safety and clinical decision.
1Spokespeople confirmed and trainedLeadership
2Agency support and budgetLeadership
3A US communications leadLeadership
4A US clinical spokespersonLeadership
5Segments beyond the public sectorLeadership and strategy
What we heard 3 quotes
“How Kooth has evaluated opportunities to date has been very relational versus a more traditional commercial strategy.”
→ Choose segments by the pain Soluna solves.
“This is an apolitical issue. People on both sides of the aisle care about this.”
→ Keep the language neutral and about young people.
“Show them how whatever mandates they’re already meeting, you fit into one of these.”
→ Align to the mandates schools already have.