Soluna PRE-READ · NOV 9

Pre-read · November 9–10, 2026

Telling Kooth and Soluna’s story with one voice

What 14 stakeholder interviews, a competitive landscape analysis, and Kooth’s own data say about Kooth and Soluna’s external positioning strategy

Kooth has an immediate-term need for one set of corporate messages and a critical need for the leadership team to be aligned on this content and for these messages to resonate with key stakeholders in the U.S.

Who I talked to

  1. Kate NewhouseCEO
  2. Dr. Patrick Johnston, Ph.D.COO · Ph.D. in Psychological Medicine and Psychiatry
  3. Kate BeihlChief Marketing Officer
  4. Dr. Beth Pausic, Psy.D.VP, Clinical Excellence
  5. Katie Rudek, LPCCVP, Clinical Integration
  6. Kurt SeefeldChief Product & Technology Officer
  7. Lorrie EvansVP of Service Operations, US
  8. Stefanie BolotinVP, Growth and Government Relations
  9. Jessica ScruggsChief of Staff and VP, Strategic Initiatives
  10. Autumn BoylanFormer Lead, Children and Youth Behavioral Health Initiative (CYBHI), California DHCS
  11. Kody KinsleyFormer Secretary, North Carolina Department of Health and Human Services
  12. Rain HendersonChief Strategy and Social Impact Officer, Elemental Advisors
  13. Rochelle MallettExecutive Vice President, State Government Affairs, HB Strategies
  14. Megan JoseBusiness Intelligence Manager

Insights from the data, research and evaluation team

One-to-one interviews, October 16–29, 2026, plus insights from Kooth’s data, research and evaluation team. Answers elsewhere on this site are unattributed.

The headlines

01 · Market position

States want partners they can trust with young people.

Open →02 · Competitive differentiation

Kooth’s edge is reach, scale and safe design.

Open →03 · Product evidence

The proof is strong and ready to be heard.

Open →04 · Clinical and partnership readiness

Our safety model is strong. The next step is aligning how we describe it.

Open →05 · Gaps

Fewer voices, one narrative.

Open →
Start here: why trust and one narrative matterRead first →
A NEW CHAPTER

The proof is strong. With one story told the same way, Kooth can define how Soluna is seen as states decide.

Six decisions for November 9

1

The lead message

2

The voices

3

The proof to clear

4

The new narrative

5

The support we need

6

Priority states

Go deeper

Explore

Soluna for States

How Soluna adapts to each state’s laws, counties and fundsSee

Where need is highest

The counties in California, New Jersey and Michigan that fall furthest behindRead

Messaging grids

Core brand and sensitive topic messagingOpen

Stakeholder interviews

What we heard, and where to alignBrowse

Media review

Every article, storyline and quote